Mazny online merchants would agree with the idea that if it is raining soup, you should take your soup bowl and go stand under the rain cloud. The great thing is that staying on top of this and ebenfitting from the idea only takes about 45 minutes (or less) per week. (more on this below)
Yet many online merchants miss the chance to take advantage of what the most people are searching for and position themselves to get free visits to their web site to sell their products.
Take a look at <a href="http://www.google.com/trends/hottrends" target=_blank>Google Hot Trends at www.google.com/trends/hottrends</a> where Google reveals to you the hottest searches current on the internet - this page reveals what everyone on the web is searching for the most currently. In other words, these searches could be bringing your web site up if you have content relevant to what they are searching for.
How do you apply what Google Trends reveals to you? The idea is pretty simple. Be alert when you are scanning the trends page and look for opportunity.
Example: Let's say you sell a line of jewelry. Either from a picture you see online or on TV, or from reading the news or gossip, you learn that Britney Spears (a name that folks are searching on a lot nearly every day) favors the line of jewelry that you carry. Instantly, it should occur to you that you should mention this in your product description on your web page and in your product description in your 800Cart WebShowCase.
This is only a general example, but you get idea - when you see an 'intersection' between what lots of folks are searching for in the search engines and what you sell on your web site, you should mention the fact in your product descriptions. Google will notice and will reward you accordingly with luinks to your products!
A LOT of good things proceed from doing this with only 3 search terms from Google Trends per week.
1. Google begins to notice that you frequently have web content relevant to what lots of people are searching for, so Google begins to spider and index your web site more frequently.
2. Google will offer links to your products relevant to what the most folks are searching for - this is gold and can reduce your advertising (AdWords) expenditures significantly.
3. Over time, Google will increase your page authority which give Google (and other search engines) more leave to grant your site links more freely, and to publish those links to your site higher and higher in the search results, often on the fist page.
4. Other sites will notice your rising page authority and will link to you, further raising your page authority and making it yet easier still for your pages and products to achieve first=page natural search results.
To get the most out of this technique, you do not have to invest a lot of time each week... say only 15 minutes a day, 3 times per week. The trick is to do this faithfully, adding 3-6 hot search terms to your product pages each week every week for a period of at least 4 months. When you see how productive this practice becomes for you (how much it earns in additional sales for you) you will have no problem remembering to make it a priority to spend 10 minutes of so on it almost every day.
And if you are using our 800Cart Secure, Professional eCommerce Shopping Cart then your efforts are leveraged even further, because we are producing 4 links to your web site on each page of your WebShowCase from each of four domains which also enhances both your page rank and your page authority - gaining you even more exposure at still less cost - all you have to do is remember to click 'Edit Products in your cart control panel main menu and edit the relevant product description in your cart whenever you edit your own web page.
Again the key to this practice is to do it faithfully over a period of months, because Google is programmed to award page authority and page rank slowly. They only want to award natural search links to sites that have built up page authority over time (which is why searchers use Google: their assessment of what is relevant has a lot of authority).
To get more detail on this and other highly effective SEO techniques, visit our blog at 800Cart.blogspot.com or click on -Current 800Cart Headlines- in the main menu of your 800Cart control panel.
Ron Robinson is a senior executive at <a href=http://www.800cart.com>800Cart Secure eCommerce Shopping Cart/SEO</a>
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